About Us

Our Story

Reminiscent was born from an obsession. It was an idea that was conceived by a die-hard Mercedes-Benz aficionado. He was raised on loving, enjoying, driving and caring for these beautiful cars.

One day, as he was tinkering in the garage, it occurred to him that something was missing. While he had all the tools and products to keep his cars driving and looking beautiful, he knew he needed something else. As he went for a drive with his wife in one of his precious cars, that’s when it him them. What was missing was the new car scent of a Mercedes-Benz. How could he bring back that scent to his cars?

Who We Are

Scott

Scott

CEO & Founder

To my fellow Car Enthusiasts:

I come from a family of car lovers. In 1975, my parents were fortunate enough to be in a position to buy a brand new MB 450SE. We had that car for 15 years and put over 200,000 miles on it! It transported our family on holiday trips to Florida, skiing vacations in New York and Vermont, and summer camps in New England. It took us everywhere. I can still remember what that car smelled like on day one.

Unfortunately, over the years, that scent was lost. While we could detail the car and make it look like new, we could do nothing to make it ‘smell’ like new.

Well, now you can.

I bring to you Reminiscent, in the hopes that you, too, can take a trip back to when you sat in your Mercedes for the very first time, breathing in that uniqueness that you can only find in a Mercedes-Benz!

My best to you, as you begin your journey.

Safe Travels,

Scott
Carol

Carol

Head of Marketing

Hello car lovers:

I’m the marketer/designer who was so moved by this project that I went out and bought my first Mercedes-Benz so I could experience first hand the joy of ownership. By helping to bring Scott’s brilliant idea to life, I too, will be able to maintain the scent that is unique to MB. I’m thrilled to have begun my own journey in my Mercedes-Benz with Reminiscent.

Here’s to enjoying every aspect of your driving experience.

Carol

Questions and Answers

What is Reminiscent? Why this scent?

To bring you back to your first day of owning your Mercedes-Benz.

Reminiscent was born of an obsession. It was an idea that was conceived by a die-hard Mercedes Benz aficionado. He was raised on loving, enjoying, driving and caring for these beautiful cars.

One day, as he was tinkering in the garage, it occurred to him that something was missing. While he had all the tools and products to keep his cars driving and “looking” beautiful , he knew he needed something else. It evaded him what was gone but at the same time very much needed. And then, it hit him. As he went for a drive with his wife in one of his precious cars, it occurred to him. What was missing was the “new car” smell. How could he recover that missing
element to his cars? And that’s when he began this quest.

Why is our product different?

Most alternative products are a generic chemical compound of fresh adhesives, new plastic and new fiber (fabric and carpet) odors. This product is specified to the Mercedes-Benz experience — having its own blend of elements that will make up the car’s original palette

How was the scent captured? How is it made?

Through a long, meticulous and pain-staking process, with the help of world-class perfumers and technicians, we reverse-engineered the unique combination of elements and factors that make up the scent that is experienced the first time you are in a new Mercedes Benz. What we learned is that it is made up of very natural and organic components – leather and wood along with the fibers found in the car’s interior. This combination is unique to Mercedes.

How close is it to the real thing?

There’s a deep rooted passion behind this product. No detail was missed. Right down to the wipe applicator and the spray bottle – the scent is meant to come through in the most effective and secure manner. It is designed to be used as often or as little as you’d like. But in our tests, the more you use it, the better the scent lingers in the atmosphere.

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